Jerry Jones, eat your heart out.
The Dallas Cowboys' owner announced this week that his Cowboys Stadium would begin selling Victoria's Secret apparel.
But soon, the Gwinnett Arena in Duluth could have women playing football in lingerie. No foolin'.
The Lingerie Football League, based in Las Vegas, has announced plans to expand to the Gwinnett Arena in 2013. According to a news release, the league plans games on April 13 and May 18, 2013, in Gwinnett.
-- What do you think about the Lingerie Football League coming to Gwinnett? Do you plan to try out? Tell us in the comments below.
“Atlanta is one of those signature markets that any sports league targets. What primarily drove our decision to come to Atlanta was the incredible interest from the city, host arenas and fans”, said Mitchell S. Mortaza, league founder and chairman.
Women, note -- the LFL says it plans an open tryout, with date and location to be named.
According to the LFL website, the league plays on a 50-yard field with eight-yard end zones. There are seven players on both offense and defense, with no punting or field goals. Action features two 17-minute halves. Active rosters consist of 14 players.
The league currently features 12 teams, with nicknames including "Passion," "Crush" and "Sin."
The league release quotes Joseph Dennis, Gwinnett Center GM: “It is our intention to offer a diverse range of entertainment options for the community and believe this unique sport is a way to reach a new audience."