Pure Taqueria Opens at 3 p.m. Saturday

The new Pure Taqueria in Duluth is opening at 3 p.m. Saturday, Oct. 8, at 3108 Main St. Duluth and nearby residents are expected to line up to enjoy the popular restaurant’s tacos and Margaritas. Starting Sunday, its hours will be 11 a.m.-11 p.m. seven days a week.

“The opening will be the culmination of a whole bunch of people wanting this to happen," said Bill Weaver, a partner in the downtown Duluth location. “And we hope to serve this community as much as this community has welcomed us.”

The restaurant, which is expected to bring in about 550 diners a day, has helped attract other new businesses and prompted the city to spruce up the downtown area.

Pure Taqueria franchisees Weaver and Rich Dennis of Alpharetta-based Pure Investments and Weaver’s brother-in-law Randy Ensch of Dallas, TX, built the 2700-square-foot restaurant on the highly visible corner of Georgia Hwy. 120 and Main Street. The restaurant had initially been scheduled to open on Cinco de Mayo (May 5).

In anticipation of its opening, Pure Taqueria catered its tacos at several community events including a Cinco de Mayo celebration and the Duluth Fall Festival.

The casual dining restaurant offers Mexican-inspired antojitos (appetizers), platos (entrees), and pork, beef, chicken, fish, and shrimp tacos. It has a full bar.

Dennis and Weaver also own the Inman Park location of Pure Taqueria in Atlanta. 

This will be the fourth Pure Taqueria restaurant in Georgia and the fifth overall since 2005 for the franchise created by successful Alpharetta-based restaurateurs Chris and Michele Sedgwick. Other locations include Alpharetta, Woodstock and Matthews, NC.

The first restaurant in Alpharetta opened at the site of an abandoned 1920s Pure Fuel Oil station. The small stone building on the corner that is now used for storage was part of the gas station. The restaurant was built next to it.

The Duluth restaurant is decorated with PURE signs, a gas pump and other memorabilia. It may be contacted at 770-609-2630.