The Atlanta District of the U.S. Postal Service is inviting small businesses, home-based businesses, entrepreneurs, and other customers to visit Duluth post offices on Boggs Road and McClure Bridge Road during “Grow Your Business Week” July 25-30 to learn about using Every Door Direct Mail to attract new customers and increase revenue. EDDM allows local businesses to market to every address in their neighborhoods without the need to rent or purchase mailing lists, according to a USPS announcement.
Instead of names and exact addresses, EDDM uses mail-delivery route information to reach targeted groups in specific geographic areas. The mail can be addressed to “Postal Customer,” “Residential Customer,” or “PO Boxholder” and dropped off at a local Post Office for delivery by USPS letter carriers.
Using an online tool at https://smp.usps.gov, business can identify neighborhoods and number of households, prepare mailing documentation and calculate postage. With EDDM, no permits are needed, and there are no special fees, the announcement stated. Direct mail has long been a proven advertising tool used by successful large businesses and Fortune 500 companies to promote products and drive sales. According to the Direct Marketing Association (DMA), every $1 spent on direct mail generates $12.57 in sales.
The Duluth post offices to stop by for information are located at 1605 Boggs Road and 3470 McClure Bridge Road. Or visit www.usps.gov/everydoordirectmail.