A new name for an old mall.
Starting in October, Discover Mills Mall will change its name to Sugarloaf Mills Mall.
This change comes as the mall in unincorporated Lawrenceville near Duluth ends its 10-year naming sponsorship with the Discover Card.
“Sugarloaf Mills will continue to deliver our unique brand of shopping, which is a big draw for local residents, as well as Atlanta area visitors who love the thrill of shopping for great value,” said Gregg Goodman, president of The Mills in a press release. “We are excited to brand the property with this relevant name already recognized because of Sugarloaf Parkway, which will better reflect the area and make it more identifiable to direct customers to the property.”
New signage, website and other promotional materials bearing the new name will go up next month.
The outlet mall currently has 180 retailers offering clothing, food and entertainment. In recent months, Discover Mills has added a number of new stores including Crazy 8 and Black Diamond Skatepark. An Old Navy Outlet will also open in the mall this fall.
The Simon Property Group owns the shopping center. They also own the Mall of Georgia in Buford.
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