As soon as Timeline rolled out for profiles, I was stoked. The ability to hide and have more control over the content on my profile was enough for me, but the cover photo, featured status option and historical novelty totally sealed the deal.
But Facebook Timeline for Pages?
It's got a whole 'nother set of bells and whistles!
Here's ten things I love (and you should love, too) about Timeline for Pages:
I have been wanting this one for a long time. I get lots of messages on Facebook from potential clients and it's a recipe for disaster. If we're not friends or have no mutual friends, sometimes those messages want to get hung up in my "other" inbox. If I'm not at the computer, these messages pop up on my phone as "chat" messages and often get lost in the shuffle of my personal interaction on Facebook.
Now, your fans have the ability to send your PAGE a message and your PAGE can reply without divulging any of your personal information or a link to your personal profile!
2. CUSTOM APP TAB IMAGES
Previously, in order to get a custom icon next to a custom tab, you either had to pay for it or you had to dive head-first into the developer side of Facebook which, rumor has it, causes brains to explode. If you used a free application, you were stuck with boring icons or icons that were logos for the developer of the application.
Now, you can upload your own custom image in this space and use these tabs to build your brand!
3. PINNING STATUS UPDATES
In the old design, your status updates ran down your wall like dot-matrix paper. Older posts were at the bottom and they would soon be buried by newer posts.
Now, you can pin an important topic to the top of your page and it will stay put for one week.
What is pinning? Think about it in literal terms -- we're putting a digital pushpin in the status update to keep it stuck to the top of the list. The possibilities here are great -- got an event coming up this week that you want to make sure people see when they visit your wall? Pin it!
4. FEATURED STATUS UPDATES
Thing BIG here guys, because this is a beautiful way to visually dazzle people on your Timeline. When you feature a status update, it stretches the content all the way across the width of your Timeline.
Think: pictures, VIDEO (!!), longer status updates, etc. When people scroll, the featured items will surely pop out to them and, for those people who have resisted the Timeline, this will be more like what they're used to seeing -- content in one column rather than two.
5. THE ADMIN PANEL
Get a clear view of recent activity from your fans, newest likes, insights and your messages all in one click. You can also navigate in this space back to the dashboard you're already familiar with by clicking on "manage page" from the button in the center of your admin panel.
This makes checking up on your page a breeze because you can get a summary of all the data in one quick swoop.
6. THE ACTIVITY LOG
This is very similar to your activity log on your Timeline Profile. From this page you can see all of your updates and you can choose here whether to hide them, add them or feature them. Makes editing your older content a breeze, too.
7. COVER PHOTO
The cover photo is a great addition although, to be quite honest, I'm a little miffed that we can't include a call to action, "Like my page..." However, it's a great big space to build your brand awareness.
Details about the new Cover Photo:
i. You cannot inclue price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
ii. You cannot include contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;iii. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; oriv. calls to action, such as “Get it now” or “Tell your friends.”
8. SIMPLIFIED PROFILE PICTURE
In all this change, it's nice to have one feature that actually makes life more simple. Just upload a square version of your logo here and then leave it alone! This is the image that people will see on the newsfeed and ads as well as many other places.
9. FRIEND ACTIVITY
Friend activity is a pretty valuable tool, though as a page owner, it can be frustrating because it feels like it clutters up our page. The friend activity portion of your Timeline is different for each people that visits their page. If one or more of their friends also likes your page, they will see activity here where their friends are connecting with your Page -- they could be posts on your page's wall, instances where your page was tagged, etc.
This space works much like the social plugins on your website work -- they give an implied endorsement. When people we know and trust are interacting with a business on Facebook, it works to shape our personal relationship with that business.
To see what it looks like for other people, ask your friends to take a screenshot of your page when they're viewing it or just scooch over next to them next time they have their laptop open and take a peek yourself.
10. THE NOVELTY OF HISTORY
Being able to go back in time and fill in your company's history is such a valuable tool. As more and more people are converting to the Timeline, more and more of us are able to go deep into the history of our friend's posts and find old events. This can be a scary thing if you aren't careful, but it's also a great thing.
At dinner the other night, my fiance mentioned a funny video that I posted on my Facebook Profile back when Proposition 8 was happening out in California. I was startled by this because, seriously, how long ago was that? But it sparked a conversation right there.
History makes us more valuable! If your company has been around for thirty years, this gives you an edge over your competition! People are nosy anyway, but Facebook gives us permission to be even nosier, so use that to your advantage and start filling out the full history of your company on your Timeline.
If you want to learn more about Timeline for Facebook Pages, make sure you attend the workshop of the same name in Lawrenceville at Mail & Business on Sunday, June 3rd from 2pm-5pm. Details.