Primerica Opens Global Headquarters in Duluth Area

Primerica recently celebrated the opening of its global headquarters at #1 Primerica Parkway in the Duluth area.

John Addison and Rick Williams, Co-CEOs of Primerica, Inc. (NYSE: PRI), a leading distributor of financial products in North America, were joined by Georgia Gov. Nathan Deal, Gwinnett Chamber Economic Development officials, prominent community leaders, other Primerica executives and employees for the May 17 ribbon-cutting ceremony.

Primerica’s 365,000-square-foot facility is equipped to house 1,600 of the company’s 1,700 Gwinnett-based employees and has the capacity for 200 more.

“Primerica is one of Georgia’s outstanding corporate citizens, and its continued commitment to the state is deeply gratifying,” said Gov. Deal in a news release issued by Gwinnett Chamber Economic Development. “The company’s growth over the past 36 years is a testament to its success in educating Main Street families across North America about a brighter financial future, and its decision to establish its global headquarters here in Georgia speaks volumes about our pro-business environment.“

“Today’s ribbon-cutting ceremony is an historic moment in Primerica’s 36-year history and marks a new era for our 1,600 employees and more than 90,000 representatives, Addison, who also serves as chairman of Primerica Distribution, said in the news release. “I’ve been with Primerica for more than 30 years and can’t express the pride I feel as I drive down our street – #1 Primerica Parkway – it daily reminds me of just how far we have come – together – as a team.  It also shows that we are extremely confident in our future and it positions us for continued growth and excellence as the largest financial services marketing company in North America.”

“Our new location is at the hub of the Gwinnett County business, sports and entertainment community. I want to give special thanks to our company’s founders, Art and Angela Williams. Were it not for their tenacity in changing the landscape of financial services, none of this would be possible. I also wish to thank Gov. Deal for his constant support, as well as our partners at Duke Realty, Gwinnett County, Gwinnett Chamber Economic Development, and countless other government officials and business partners who were so helpful and supportive of our move.”

The newly constructed facility consolidates all of Primerica’s operations into a single, three-story building with connecting wings. The building has 58 conference rooms, a state-of-the-art theatre and adjoining TV studio, a 248-seat café; and an interactive “Imagine” tour designed to showcase the new global headquarters to current and prospective representatives and employees. 

Primerica is Gwinnett’s fourth largest private employer. The company’s headquarters have been located in the county since 1985.

“Our new international headquarters is in many ways the culmination of our successful IPO in 2010,” said Primerica Chairman of the Board and Co-CEO Williams in the news release. “We are excited to be in one location instead of 10 separate buildings that we occupied previously. This will translate into increased efficiencies by providing a unified work place. Additionally, this move will be instrumental in improving our support and service to our sales force and clients.”

Primerica representatives offer clients term life insurance, which the company underwrites, and mutual funds, annuities and other financial products, distributed primarily on behalf of third parties.